Adi Golad and Aly Lloyd

00:02 My name is article. I'm 67 years old. I'm sitting here in the Javits Center on the 23rd of February 2020 together with my employee but also a friend because all employees a friend and I'll take a lie who we will have together conversation.

00:26 My name is Aly Lloyd. I'm 23 years old. It's February 23rd 2020 at the New York Toy Fair in New York New York. I'm here with article on who founded Goliath games and I handled the pr and event planning over in North America and we're excited to talk about history.

00:47 I'm so out of here a very successful businessman. Who do you blame for all of this success keeping in everything we do on then a photo hands or whatever, but it's actually DNA way of giving

01:06 So this is the first to blame and of course, the my parents are The Giver of the DNA today who gave me the idea call Diem the challenge to the end to be fast to try to be fast. You can be first all the time, but you can try to be fair to be strong enough to give up and he was a businessman himself. He was actually part of a chain of businessman going back in generation cycling.

01:47 Second of course is my mother. I got held as well and she was she was fair and kind and this is an issue that is leading in in in in the way. We treat our employees over the way we treat our own.

02:11 Yeah, I mean did you plan all of the success to blame so I'm going back to this whole situation because it's too important. I've been serving in the Army in the day actually make me fit to to fight the the difficulties of the day because not everything that we are not successful, but I don't know where it will help those that everybody has them and then I'll be said he's actually prepared me for for the tough to wear to your people into a new country. So this thing that's actually contributed the most to

03:09 To the way we do things go back to the question on my people think that we playing everything but the and some people do then I seen what you want. Some of them have a good conscience of where they go to where where they want to go to but I didn't have any any plan time. I went to the university and I became engineer, but I did not even work one. Second is an engineer. So life takes some people playing some people go for community plan. Some people don't plan and it seems chaotic and we will we will just for today. I wasn't none, Glendale.

04:06 Were there any special moments in your life that really stood out?

04:13 The examination before the Army service Coast was a crucial moment in bad shape me as a soap.

04:35 There were moments that they like Crisis in the in the in the in the industrial crisis in the end in the in the world that they

04:46 Would you win in the point of challenging moments? We overcome all of them than the client has a remarkable company where and how how did you get started Sinai desert in Israel. We were touring the Sinai with their with friends and in the evening friends took out of the Brooks at the game and stuff to play. I was a macho and I said that women and children you play my wife and my girlfriend and play the game in like it very much.

05:45 Then I think weeks later. She is we both the game and in the store and in his room and the game was taken to hold on to my wife's family lives and when he came to hit on the table, this was the only thing that people were doing there was just nothing else but playing Rummikub remind me the time the television was really strong. So games were released the entertainment at next to the television cuz it was only one station and we were lucky that the family had many sisters brothers and uncles in there. They all wanted to have a game. So when my wife came back to his and said listen everybody wants this game game.

06:39 The next trip she did to to Holland from yourself and she took with your some 40 games very heavy. Very good quality. We just games to Becket Hall to Hall London than one woman evening or the family had that she's there with the game with the game for them and they all wanted then and just pay for them.

07:12 Them so that we have here we have you something.

07:17 And then the until panerio is Spirit came out of the bottle. We went to the supplier. It was it's a game. When do the supplier and inventor was the founder of the company and we decided to change our destiny. I was studying I finish my studies.

07:45 We both 500 games. We only forgot you don't have money yet to pay for them we have to do is so the only asset we sold the car and with the money with the cash. We just bought 500 games head shave it to hold on. Hold on. We don't have a business delivery Warehouse. We don't have a bank account with 500 games and we follow the games.

08:25 So we actually moved from his out to along with this to pursue this dream.

08:30 To make everybody no longer play the game and enjoy it.

08:34 And then we came to hold on. Come when you get a Cuban Visa like I could figure this but they didn't and then I could speak Hebrew and it was even worse. So we came to a point in the same. What what's going on here? We have an excellent product. Nobody wants to buy what's going on.

09:17 So we hit we did it the hard way. We went to the two markets. We went to conventions. We went to camp pics.

09:27 We Will We Will demonstrate it on the street we would even demonstrating any fast food restaurant while people were queuing we would just

09:38 How do you say in the game to the people over there.

09:43 Eventually eventually we

09:48 We overcome this this I know it was one customer also something in it.

10:02 And I remember that today was the day it is up-to-date. I came to the big office in the big building and I showed him the game and I played with him and he said okay, I like it. And he said, okay send me send me 6 to games and then they gave me a give me a an older by head.

10:25 So

10:27 I was so enthusiastic to fight one customer that they want to buy for me. So I had to all the games in the car. I had a time machine in the car. So I went down I typed the invoices packing slip and I went to the warehouse which was about 60 kilometers away to deliver the goods. I came to the warehouse and the guy said I look like on your order in the system to get give me an older and it was no threat. Did you do it YouTube?

11:22 So I eventually I could convince him to go to take the goods and it was really the first order and disorder made us staying home because we were so disappointment from the disappointment from the year. So

11:39 20 years later 20 years later when celebrating 20 years. I decided to invite this one. It was a dinner Junior buyer exactly inviting for dinner.

11:56 During dinner. He doesn't, you know, I ordered by mistake, but when you call me, I have a Rubik's Cube.

12:13 It's so the buyer filthy we get Rubik's Cube. I thought I had my first daughter of my first appointment today. He's actually working for us in our Advisory Board. And so it's that's how I would I would like can go you know what it takes to seeing her. If she didn't make them stay with me, I wouldn't say we just go bad in the hole.

12:52 Goliath Empire, would you say would not be there?

12:58 So

13:00 It went down and the Egg by buying a 1986 without having much support of the little we sold 1.2 million games, which is a staggering number. Well, you just going to let you know it did say if you could copy. It's about 16 million game sold in the USA because don't forget how long is only 15 million people. It's less than 16 million games in, New Jersey.

13:41 Okay, so life goes on and there's always a lot like and dislike here like in like in Europe when when you have a good item copyrights are coming after you know, the copycats the copyrights. They could be you and they try to actually do it to Eat You Alive.

14:04 So we had to go through a process of Legally sings fight back and try to win to get our items back into their into shelves because they were selling it for half of the price of sometimes 20% of the price. So what do we want this this struggle as well?

14:26 So we're in the 19.

14:33 87

14:36 See you after we sold so many pieces there but we relation with the US market we came to the states and we stopped having a friendly and Commercial relation with breastmilk and we start the relation with him and we we license a game from them triominos and we brought it to you, but actually just getting changed your company because we could not only by things but we could also sell them outside outside the borders American inventor.

15:24 2010 R8

15:30 I need talk about crisis, you know 2008/2009 Pacific crisis here. This is the moment we decided this way. We started oppression in there in Dallas phone company.

15:48 And we tried the same the same tactics. We're headed dating.

16:13 We went to Exumas this time not only by demonstrating on the market in fares button on on TV on and any means that we have and we forced actually down good games into the market.

16:30 In 2014, there was nothing nobody of the family was a family business. That was no one of the family who were in the business as a family business approached Pressman and we acquired

17:00 Did give us a big push in the US play a strong role in office. It said on the other and you trust each other because trust trust trust all the time. It said you where you build a relation where the end.

17:33 Both parties feel comfortable about this or is sold in this in this in this business. We sell stuff the kids. We make them smile make them happy and

17:55 When when when Billy's sold and you can transfer this all on hold for long day in the life of the soul of a company and their relationship has no relation is critical the same happened with the with Jack's Jack's to get in the game company.

18:14 We knew each other for full of years for Generation, but we didn't we never did business with just with friends. And when the time was ripe and the owner of the older the founder of FedEx.

18:37 About to retire at the age of 93 cuz it was the right to to take his his legacy and that's what happened was interested in is with big Pockets, but it's not only the dollars does alliteration is critical now if you ask me if I was able to sell

19:21 More things because of preservation that what you said.

19:47 You say what you do? And then you do what you say so crazy girl.

19:56 It sounds like family relations are also a really big important part of everything in the toy industry.

20:05 What is it, you know in the face in family business that you can separate separate business life and your family life. It's all one big good salad. Actually we still my wife is still involved in the business. So I will keep my son in all of these heading the whole operation and all the kids are involved.

20:51 And we try we try to to get our employees the feeling of being in a family that we tried we strive to do that. And then I think we are we are we are we we we we should it cuz it is it is a feminist.

21:21 Forget to tell that I truly.

21:27 I owe a lot to my mother-in-law lives with us anymore about that. They want them removed as possible. But thankful to my mother-in-law because when my wife presented the game to her she said do it I won't bore. She was also helping us with the result. We don't have a penny in your pocket and we are going to we are going to actually do be millionaires in 3 months. It took a little bit longer. So my mother-in-law

22:21 That's awesome. What makes you smile?

22:27 Well today when I'm in another stage of Flight 592 on the way, so there every every day. I just said use the WhatsApp and I video and I looked at my grandchildren. Let's make me smile at this thing the first and foremost, I would make me smile. I was yesterday Nana and I'm going out of business.

23:05 And what do you do when I'm selling games and toys?

23:11 When I say I'm sending game called sequence, it's a it's it's it's it's it's it's it's it's so proud.

23:41 I wouldn't you come to the end to the bus and you see all the people that they're coming here and spending the weekend with our employees spending the weekend away from their families and working hard to get to get out messages. I'll message you when I'm proud and then I and then I smile I said look look what look what you do with all this weed oldest people in order with the papers to make kids smile because here is if you ask me a business like okay when I smile I see kid is playing with the with the pop the pig and he's so excited. He's very best and he wants to play more and more.

24:36 Knowing that I have my own grandchildren. I know I died why I don't know why I didn't realize that when I had my own toys to the kids how in natural we bring life and experience with you if you want it you want to teach it with the hammer with it with the with the rulers with no you just teach them with games and toys and duodenum UVA they use their hands and and coordination. And in the brain that they do is is is giving them is building the gray matter in any give them to her for life. So it's so important. I think I think you can think of

25:36 The toy industry is the most important industry that we have.

25:44 Because if we if we get them the message we get them experience and we get them skills and virtues we can create a better world.

25:56 I'm so what you doing much better world with all due respect when you when you put new screws do Wholes Food hours.

26:06 You get the chance to play with you and you sit and play and is losing the playing with them and giving them attention at leaving the phone inside and they are and I pray that all these things and they play with the kids all this is warm feeling that you can create with a good game. It's Priceless this gives so much.

27:08 If you had to pick someone that you owe something to in the business who who would be a key person goes because without him without him I would just go back to his room and find another another business because business is probably in In-N-Out blood when I was full.

27:46 I hi. I actually had my face business is it was a poor country?

27:56 And we didn't have anything toys we can have a baby and we would run with the stick and make it go go where you know that this was a dream because we swing you do trains electric trains that you could buy and play with them, but we couldn't nobody could afford it enough dollars to buy bread and butter.

28:29 So but I was really like your head grandparents Holocaust Survivors.

28:36 Emotional

28:43 And they live in Sweden refugees in Sweden and anytime they could afford them that they had something they broke me bicycle.

28:55 I was the only kid in the neighborhood.

29:00 All the kids with with jealous

29:04 So I said, you know what, I mean by skill and the kids they want to be to ride the bicycle. So they would give me one one sweet and they could make it and then I felt bicycles a cheap. I raise the price to do sweets.

29:42 And in my public my ears I said in my DNA.

29:53 What do you want to do? When you grow up a good question? My wife says to me you are still a child. So I'm not grown up yet. So it's good because I still think I'm still in operation and in the hope for the future and then as I said before I never planned anything inside and then just saying

30:28 You don't stop playing when you are old. You're getting old when you stop playing.

30:38 I'm not sure who do who said it. I think it's bad Ben Ochoa, but I'm not sure but in any case it's so good good thing. You know, you keep you keep playing you keep you keep alive. Now. I'm telling you. I have one Jackson Lee company Jax it says he is 96. He is still interested in the business. Not only that when we were negotiating the acquisition of the moment he stood up and he said I have a new game. What was 92 years old?

31:19 Great their family next family living right family this one in the second. We acquire the company in Australia in 2014 as well company and criminals and Mister Crown is today 87

31:39 Still working for us. So maybe this this this mine love, you know, the thing smiling and laughing creating in the brain and and Homan and the enzyme that makes you strong and make you feel better. So amazing so Secret.

32:21 What would you like to leave behind? What's your legacy?

32:25 What I'm trying to tell my employees and I also my kids whatever you do do it as if it's deep did the last thing that they can save the world and and and if you can't just don't do it go find go Finance in end name did this is part of why why why you do that? Why you do that? You must remember

33:01 Following

33:03 Say what you do, so you don't surprise a people and you make them.

33:10 Work we do together to a goal.

33:12 And do what you say because this is very important. It's the trust that you give others you.

33:22 Say what you do and you do what you say. This is actually what that would like to leave them to leave behind.

33:31 Keep playing and smiling. Thank you. Thank you.