James: So Shab I’d like to ask you about actual design styles of wedding invitations. There are some very distinct categories. Wedding invitation does contain a lot of trend but the underlying themes behind them really don’t change, do they? What are they?
SHAB: No. So, there is actually a pattern. Most of the brides, they try to match everything – their stationery to their wedding day. So, their flowers, their colour palette.
One of the, I guess, the most popular design theme would be botanical. Anything that’s greenery I would say, yes, everyone has some sort of greenery at their wedding or floral. That’s floral and greeneries – one of the two most popular design categories, I think.
Another one would be, especially in Australia, I think this rustic chic does really well as well.
JAMES: What is rustic, though? I’ve seen a lot of interpretations of what rustic actually consist of.
SHAB: Everyone sees it differently. I think it depends how you present it with your wedding accessories as well. Rustic could be the type of paper. So, you get a kraft paper, for example, that could look rustic because it’s got those kind of wooden earthy colours. Then you got your sort of watercolour illustrations that are rustic flowers, and your proteas, and a lot of like line illustrations that are just like leaves, or you can get like copper foil, for example. That could look rustic because it’s got those kind of rustic colours in it somehow. Yes, it’s about that as well as using fonts that suit.
JAMES: So botanical, rustic, modern, and formal are ones that are used a lot. What’s modern mean?
SHAB: Modern, that has its own subcategories. It falls under, I guess, minimalist as well. I think modern would have to be the most on-trend using most…
JAMIE: It’s like the more-white and the more space you have around your invitation, the more modern it is.
SHAB: Yes, the more space
JAMES: So negative space
SHAB: Negative space, yes. Using on trend fonts as well. Some of the new fonts that are coming out, they tend to be very kind of like fine line. It’s very linear.
JAMES: So, traditionally, wedding invitations would be what? A semi-serif. That would be it, right?
JAMES: Almost the whole thing would be in semi-serif
SHAB: Semi-serif, yes
JAMES: And then maybe a mix of a sans serif in there, right?
SHAB: Yes, exactly. Or if you’re going to go with script fonts, they still have that clean element, but they’re kept very clean and very linear. Yes, for example, like the Claire De Lune design, for example, it’s still script but it’s also very easy to read, so yes.
JAMES: One of my designs uses the font Taken by Vultures, which…
SHAB: Yes. That’s a great example, actually.
JAMES: It’s good, but you have to use it minimally because it’s not very legible. If you’re writing that using it, doesn’t work, but if you’re using it for little accents, it works very well.
SHAB: Yes. It’s one of those things where some people who can’t read script, they just won’t be able to read it. It looks great though.
JAMES: If it contains the names of the bride’s and the groom’s, not always great, because they’re like “Who’s this?”
SHAB: Yes. If you spell words like ‘wedding’ and ‘welcome’, things like that, people know straight away.
JAMES: And then some of the other you have formal, classic—classics, obviously, fairly straightforward.
SHAB: Yes, so classics you get people like a lot of borders, I find. People are obsessed with their borders.
JAMES: You say this, though, right? But a lot of botanical range also, technically, has a border. It’s made of leaves or something like that.
SHAB: I guess people are wanting to combine the whole traditional look with a very modern twist.
For example, like our Garden State is very fresh and it has real imagery of leaves on it, but it still has like the border around it and everything is centred so it does look formal.
JAMES: So, the formal wedding invitations are more your traditional solid borders or etch borders. Do they mean letterpress or they’re doing the digital as well? Are people still…
SHAB: I would say mostly in foil. They can have a border that stands out and matches the names. I guess most everyone gets their names in foil, so they try to match the border, which looks quite nice.
JAMES: Before we get into what’s trending, I want to dig just a little bit deeper into floral because I think it is the biggest trend.
JAMES: I mean, a lot of the other categories, if you like, sort of all fall under each other but floral is very sort of distinct.
SHAB: Brides have a bouquet, so they try to match the invites to their bouquet and they specifically ask for this whether it’s custom orders especially request that they have to try to match…
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