Description
Colleagues Doug Price [no age given] and Janet Suthers [no age given] share the story of how they rebranded the city of Colorado Springs as Olympic City USA.Subject Log / Time Code
Janet Suthers (JS) reflects on wanting to improve the reputation of Colorado Springs.
JS describes the changes the city saw once her husband became the mayor of Colorado Springs.
Doug Price (DP) explains how seeing the city branding and theme of Nashville inspired him and JS to do something similar in Colorado Springs.
JS and DP talk about the challenge of redesigning the Colorado Springs city logo.
JS and DP describe the questions they asked the citizens of Colorado Springs to gauge city resonance with the new brand.
JS and DP talk about promoting Olympic values in schools.
JS and DP reflect on making sports free for kids in Olympic City USA.
Participants
- Janet Suthers
- Doug Price